Why Keynes

Channel Challengers: Viewers vs Networks

Channel Challengers: Viewers vs Networks 2240 1260 Keynes Digital

Viewers’ habits, like their subscription services, are ever-changing, mirroring the dynamic nature of the advertising industry. While viewers hop from…

Channeling Success: Mastering Ad Tracking on Streaming TV

Channeling Success: Mastering Ad Tracking on Streaming TV 2240 1260 Keynes Digital

Understanding viewership dynamics is crucial for advertisers. In an interview with The Current (full article here), Dan Larkman, founder and…

Super Bowl LVIII Ads Steal the Spotlight

Super Bowl LVIII Ads Steal the Spotlight 2240 1260 Keynes Digital

Each year, millions tune in for the TV commercials rather than the game, which leads to conversations and controversies. From…

Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead.

Is Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead. 2240 1260 Keynes Digital

Google announced it was phasing out third-party cookies in their Chrome browser. Change is hard. It adds a level of…

Decisioned Media, A CTV Buying Dream

Decisioned Media, A CTV Buying Dream 2240 1260 Keynes Digital

“…[the] future is going to be very much around bidding, and I would expect more revenue going in that direction,…

Get out of line and get into Connected TV

Get out of line and get into Connected TV 2240 1260 Keynes Digital

“CPMs are a crucial barrier for some advertisers; [however], any marketer focusing on CPM over outcome is looking at the…

Black Friday V Cyber Monday: The Results Are In

Black Friday V Cyber Monday: The Results Are In 2240 1260 Keynes Digital

At Keynes Digital, the holiday shopping period is both a busy and exciting time for our team as we drive…

Keynes Digital & Dstillery’s Partnership

Keynes Digital & Dstillery’s Partnership 1200 628 Keynes Digital

Dstillery hosted Dan Larkman, Keynes Digital CEO, on their ‘Partners Series’ to discuss why our long-standing relationship is driven by…

Keynes Digital is listed in Inc 5000

Keynes Digital is listed in Inc 5000 1920 1080 Keynes Digital

Keynes Digital is proud to announce that it has been named one of the fastest-growing private companies in America on…

How a Richard Branson Comment Motivated a Connected TV Pioneer

How a Richard Branson Comment Motivated a Connected TV Pioneer 1920 1080 Keynes Digital

How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a…

Wellness in the Workplace

Wellness in the Workplace 1024 576 Keynes Digital

Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts…

Connected TV Myths

Connected TV Myths 2560 1280 Keynes Digital

MythBuster #1: It is too expensive to run a Connected TV campaign Many advertisers imagine TV campaigns to be. Historically,…

Perpetual Traffic & Dan Larkman

Perpetual Traffic & Dan Larkman 1920 1080 Keynes Digital

TV Ads? How Marketers Can Tap into a Blue Ocean Co-hosts Ralph Burn and Kasim Aslam from Perpetual Traffic Podcast…

Connected TV’s Impact on Paid Media Channels

Connected TV’s Impact on Paid Media Channels 1196 558 Keynes Digital

A conversion lift shows the causal impact ads make on a consumer’s decision to take an action, such as to…

“Digital Champions” with Dan Larkman

“Digital Champions” with Dan Larkman 1920 1080 Keynes Digital

Daily Ad Brief "Digital Champions" With Dan Larkman What is your company elevator pitch when talking about your company? Instead…

Choosing Your Connected TV Partner

Choosing Your Connected TV Partner 2560 1280 Keynes Digital

Marketers should be actively seeking a partner who expresses the strongest interest in their overall success. As the programmatic industry…

Why Keynes?

Why Keynes? 1920 950 Keynes Digital

Service Having a full-service team means saving our partners’ time and money. We’ll build a bespoke media plan for your…

Programmatic Digest & Dan Larkman

Programmatic Digest & Dan Larkman 1920 1080 Keynes Digital

Can CTV and OTT Be Considered As A Performance Channel? Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman,…

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