Digital TV Terminology Cheat Sheethttps://keynesdigital.com/wp-content/uploads/2021/02/pexels-amateur-hub-3571503-scaled-e1613664330512.jpg25601280Keynes DigitalKeynes Digitalhttps://keynesdigital.com/wp-content/uploads/2021/02/pexels-amateur-hub-3571503-scaled-e1613664330512.jpg
Like any growing programmatic channel, digital television has an array of confusing acronyms and buzzwords. Keynes constructed a cheat sheet to make things a bit simpler.:
Every Day Terms
VOD streaming is a video content consumption model hosted and stored in a digital library powered by the internet or a cable subscription. Unlike a traditional TV cable schedule, VOD works at the consumer’s convenience to provide a large sum of TV content at any moment from any device (TV, desktop, mobile, tablet). Content options include access to:
For purchase or rent content
OTT “Over-The-Top Television”
OTT is a subset of VOD. OTT is any direct-to-consumer television content delivered to viewers entirely over the internet, instead of having to subscribe to any traditional cable packages — think Apple TV, Hulu, and HBO. Streaming this content can be done through any device, such as mobile, laptops, tablets or smart television sets.
CTV “Connected Television”
CTV is a subset of VOD and very similar to OTT. Connected TV is a device (think smart TVs), connected to the internet, that enables viewers to consume television content through premium networks, or OTT content. Some devices include Apple TV, Roku, Chromecast, Xbox, and Amazon Fire.
Addressable TV is the technology that enables advertisers to serve different commercials to different households while watching the same TV program or network. It assists advertisers in reaching the right viewers with video messages specific to them.
Programmatic TV is the process that uses digital technology to automate buying ads on traditional TV with data. It’s a method advertisers use to set up and serve a traditional TV campaign to specific consumers and use those insights to optimize targeting capabilities.
Linear TV “Regular Television”
Linear TV is your good ole traditional cable or broadcast television viewing through a cable or satellite subscription service. Networks run specific channels that deliver viewable and constant content. You’re on the networks’ schedule, so what is pre-planned to air on that network is what you get.
FEP “Full Episode Player”
FEPs are Connected TV/OTT TV video commercials that are served via OTT network apps or websites online. These resemble a traditional TV experience, i.e. non-skippable and 15, 30, or even 60 second long TV spots. These are crucial spots for advertisers, especially as they’re often served during “binge watching”, long-form shows. These are direct response video spots, if approached adequately.
FAST “Free Ad Supported TV”
FAST is a Connected TV platform leveraging networks of channels. It is what it reads! Free content delivered in a traditional TV viewing format on free streaming platforms. The catch–it’s fully supported by the advertising companies that are displaying their campaigns to you. Examples include Crackle, Kanopy, Peacock, Pluto TV, the Roku Channel, Tubi TV.
More Advanced Terms
mVPD “Multichannel Video Programming Distributor”
mVPD is aservice delivering VOD- recorded content and a selective set of premium content on cable or satellite television. This content can only be viewed on television sets.
vMPVD “Virtual Multichannel Video Programming Distributor”
vMPVD (emphasis on the “v”) is also referred to as streaming TV services. It’s a platform that delivers live or linear television, such as live sports, solely through a connected device to the internet. It mimics a traditional linear browsing and viewing experience of broadcast or cable content. Some recognizable platforms include Sling TV, Hulu Live TV, YouTube TV, fuboTV and PlayStation Vue.
SVod “Subscription Video-On-Demand”
SVod is a paid subscription service offering video streaming content. It’s quite similar to a traditional, flat rate TV subscription, yet more convenient with the ability to browse the sizable streaming options. SVod includes advertised paid or advertisers subsidies content as well as non advertising platforms, such as Netflix or HBO Max.
AVod “Advertising-Based Video-On-Demand”
AVod is free content in exchange for served advertisements. These ads occur during break times when watching premium content on TV platforms, such as Tubi, Pluto TV, Hulu, The Roku Channel and Peacock.
TVod “Transactional Video-On-Demand”
TVod is a purchase of streaming content on a pay-per-view (PPV) basis, like Google Play and iTunes. There are two sub-categories to note:
Electronic-sell-through (EST) is a digital sale of a piece of content for permanent access.
Download-to-rent (DTR) is digital rental of a piece of content for a limited time.
BVod “Broadcaster Video-On-Demand”
BVOD is an as-supported platform that offers traditional live TV broadcast programming and content made available online or on-demand.
TVE “TV Everywhere”
TVE is a service offered through cable networks that allow their customers to access television content on any device (TV, desktop, mobile, tablet). It allows advertisers to serve ad campaigns during live cable TV, video-on-demand, and watching content from the internet (OTT).