“Digital Champions” with Dan Larkman

What is your company elevator pitch when talking about your company?

Instead of claiming the new AI technology, Keynes is focused on partnering with the best-in-class technologies, TV networks, and providers.

We are not beholden to increase gross profit margins to appease our investors. Our goal is to maintain our industry-leading support and act as consultants supplying data for our Advertisers.

What is the biggest change in marketing that you see coming in the next 2 years?

Tracking hurdles–Marketers have become comfortable using Google Analytics to show the performance of a campaign.

Yet with these tracking capabilities changing and channels increasing, we are going to see other tracking platforms emerging and exposing the true value of channels like FB.

What is one tip that you would give when it comes to digital marketing?

Trial and error is your friend. Always test different audience providers and taxonomies, channels, attribution/measurements, and so on.

What is the main pain point that you solve for your customers?

As a full-service agency partner, Keynes provides clients with customized comprehensive support and problem-solving for campaign management, detailed reporting coming directly from the sources, and transparent insights and recommendations.

At the core, we provide true transparency in the way that we deliver results to our clients and partners. We drive higher ROI for advertisers using the best-in-class technologies and eliminate the bloated costs of doing business.

Daily Ad Brief is a site dedicated to bringing the advertising industry news about relevant news, trends, and voices. The site is sponsored by Simpli.fi, a leading provider of workflow software and programmatic solutions to advertising agencies and other media buying organizations. Charlene Shirk is an experienced broadcast professional who brings her decades of media experience, brand development and marketing strategies to C. Shirk Productions.