Can CTV and OTT Be Considered As A Performance Channel?
Host Helene Parker of Programmatic Digest Podcast invites Dan Larkman, the CEO and Founder of Keynes Digital, to discuss the topic of Connected TV advertising and OTT media services and how these are considered a performance channel.
Dan explains how Connected TV advertising can be used as a way to track users through conversions on multiple devices. Then later discuss the ways the iOS 14.5 update has impacted ad revenue on platforms, such as Facebook and Instagram.
With the restriction of the iOS 14.5 update, we now have to use another way to target those users that were lost. One way is through Connected TV advertising, which gives us the ability to reach those users through their other devices by using different targeted messaging.
The segment wraps up by discussing the constant challenges between marketing and creative teams when it comes to messaging and connecting with the end-users.
Listen here:
The Programmatic Digest Podcast, hosted by Helene Parker, is a 20-30 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
