Chris Chen, a staple at Keynes Digital, recently spoke with Filmkraft about the game-changing potential of Connected TV (CTV) advertising. Chris highlights how CTV advertising combines the wide audience of traditional TV with the precise targeting of digital ads, making it a must-use tool for modern advertising.
Here are some key takeaways covered in their discussion, full article here:
- What is CTV?
- Advantages of CTV
- Who Should Use CTV?
- When to Start with CTV?
- Effective CTV Creative Strategies
CTV is a pivotal evolution in advertising, making it more personalized, measurable, and cost-effective. Now, businesses can ensure their messages reach the right audience at the right time.
So, why stick to the same old when there’s a chance to level up? It’s time to explore the opportunities CTV offers for your brand.
Curious about Connected TV advertising? Connect with our team here or email Chris directly at chris@keynesdigital.com.
